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Why Customer Retention Needs to Be a Priority for Your Business - 12

Why Customer Retention Needs to Be a Priority for Your Business

Customer retention plays one of the most important roles in generating revenue. The amount of time, energy, and money required to generate new customers are immense compared to generating additional sales from existing customers. You’ll make money generating one-off sales, but you’ll never grow your brand or become profitable long-term. Every business generates one-off sales.…

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