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Why Customer Retention Needs to Be a Priority for Your Business - 4

Why Customer Retention Needs to Be a Priority for Your Business

Customer retention plays one of the most important roles in generating revenue. The amount of time, energy, and money required to generate new customers are immense compared to generating additional sales from existing customers. You’ll make money generating one-off sales, but you’ll never grow your brand or become profitable long-term. Every business generates one-off sales.…

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Back to Basics: Simple Marketing Tips to Enhance Your Business - 9

Back to Basics: Simple Marketing Tips to Enhance Your Business

Modern marketing techniques can be incredibly advanced and sophisticated. Some companies use complex algorithms and data collection software to create very in-depth marketing campaigns. And while there’s nothing wrong with using these methods to improve your company’s marketing efforts, few business leaders have those sort of resources available to them. Rather, it’s often more beneficial…

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Understanding Scalability in Business - 10

Understanding Scalability in Business

One of the most important reasons to integrate technology and automation into a business is to facilitate scalability. With automated workflows, you’re developing a business that operates on autopilot when it comes to day-to-day tasks. For example, the integration of an automated accounts payable solution into your business helps you stay organized, reduce human error, and…

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