Effective engineering is what makes the world go around. It is essentially what makes it tick and move in the right direction. But what is engineering? It is merely the utilization of both science concepts and mathematics to understand and mitigate problems. Engineers and other problem-solvers work together to learn how everything goes together, and they…

Many of today’s most successful marketing campaigns rely on engagement. Rather than fixed pieces of communication, they provide unique points of contact with consumers that build relationships. These encounters promote excitement and interest, but more importantly, they nurture reciprocal interaction that leads to loyalty, passion and, ultimately, brand love. The result: increased sales. Indeed, a…