Smartphone usage has gone through the roof in the last couple of years, particularly because of its easy and low-priced availability in developing countries. With prevailing smartphone use, mobile app stores have also become platforms where cell phone users spend a lot of time. This change has also shifted the landscape of digital marketing in…

Amazon is a global powerhouse with millions of customers every single day. As one of the most trafficked websites online, it is the ideal place to advertise your own online or even brick and mortar business. As a business, gaining exposure online is essential for promoting the latest deals, driving new customers to your business,…

Search engine optimization is a necessary part of any digital marketing strategy. Startups face a more particular struggle: as a new business, getting noticed and building brand awareness is a crucial goal. Startup founders are tasked with acquiring an initial customer and nurturing existing customers. Here a few statistics that demonstrate the benefits of SEO…

The saying goes that you have to spend money to make money, but that can be difficult when it comes to business. Spending too much money at the wrong time can have a seriously detrimental effect on your bottom line (it could even mean closure, as the worst-case scenario), and even if spending that money…

An Underrepresented Market According to the United States Census Bureau, Hispanics account for some 55 million representatives of the United States population . This number is accurate to July 1 st of 2014, but since then there has definitely been expansion among this community. As of September 19 th , 2016, the United States…