Instagram fame can be achieved by just about anyone. But it certainly isn’t as easy as many make it out to be. The new Instagram algorithms make it difficult for social media influencers to fake it. And forget about fake followers and other Instagram influencer tricks to make money from brands and businesses.
Next level Instagram influencers of 2020 need to be dedicated, real, transparent, relatable, and consistent. With these influencer traits and the below Instagram influencer tips, you can gain Instagram followers and make money.
Let’s take a closer look at how you leverage Instagram fame to grow followers and make money.
Having a niche is not the same as ensuring content is extremely niche focused. For example, if you have a growing following in the vegan and wellness niche, don’t start promoting global brands that may not be ethically sound. This could be against the values of your niche’s audience.
Here’s a great example of a vegan Instagram influencer on top of her niche . . .
Your niche also needs to be something you are passionate about. Sure, there are a set of niches that make money faster than other niches. For instance, the vegan niche may not be as massively profitable as say the mom fitness niche.
However, if you are not somewhat passionate about your niche, it will be difficult to muster up the motivation to consistently create content within your niche and communicate with your Instagram followers. Yes, Instagram influencers need to communicate with fans!
This is one of the most important Instagram influencer tips, because if you don’t fully know who your audience is, you will find it hard to connect with them via creative and actionable content.
THis means you need to spend some time building audience personas. You can use these questions to get you moving in the right direction:
- How old is my audience?
- Where do my followers live?
- What’s my malr to female percentage?
- What are the interests of my audience?
- Do my followers have children?
- What types of careers do my followers have?
In order to grow followers and make money on Instagram, you need to have decent engagement rates for your Instagram posts. Engagement has become one of the top metrics when it comes to getting hired by brands for lucrative promotional posts. Engagement rate is calculated like this:
Engagement Rate = (Likes or Views + Comments) / Followers x 100
Let’s take a look at an Instagram example from a fitness and health micro-influencer . . .
This post had 1,122 views and 42 comments. Using the engagement rate calculation above, this post had an engagement percentage of 2.11 percent. Not bad.
42 comments on the above post is pretty good too. But remembering that engagement is a two-way street can help you increase your influence quicker. That is why this Instagram influencer comments back on every comment.
Being an Instagram influencer can be demanding. For instance, your followers want consistent content, often in the form of videos. Video content has become the preferred form of content among Instagram users, and users across multiple channels on the internet.
But staying on schedule and continuing to create content your followers will love can present challenges. For one, you need to have topics that are trending to discuss. You also need to keep putting out content on time. To do this, develop a content plan.
Make a list of all topics, or post titles that you want to develop posts around for the entire month. Next, create a schedule of when you will create the content, edit the content, and post the content.
You may even want to track metrics on each post too. This can give insights on the post content that your followers prefer. And then you can give them more of what they want.
The above Instagram influencer tips to grow followers and make money are only the tip of the iceberg. There are a lot more ways to get your follower count where you want it to be.
It is important, however, to know that you don’t need a ton of followers to make money on Instagram. There are Instagram influencers with 3,000 followers that are making a pretty good living from their influence.
Is this your year to take your influence to the next level? Use these tips to get moving in a powerful influencer direction.