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From Insight to Action: How Data-Driven Marketing Is Supporting Big Decisions - 2

From Insight to Action: How Data-Driven Marketing Is Supporting Big Decisions

Overall, the success of a data-driven organization lies in its ability to transition from having good data insight into actions. Here is how data-driven marketing is supporting big decisions in large organizations.According to PwC research, data-driven companies report significantly better improvements in their decision-making processes than those of their competitors who are not governed…

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