It can confidently be stated that SEO is a primary concern of most if not all content creators, judging from the fact that SERP rankings checker is highly relied on today by bloggers, website owners, SEO experts, large enterprises, and small businesses alike. This is a critical marker that competition in the internet space is increasing by the day, which translates to SEO being a highly sort after field today.
It is one thing to be good at what you do, but it is a whole different thing to have a beautifully functioning website that has a significantly remarkable following. Technology has made it ridiculously easy to optimize sites for higher rankings, but even with all the SEO tools and software, your site might still perform poorly on search engines. Is it something you are doing wrong?
There is more to optimization than just useful tools and plugins. Are you considering a change in your options to improve your site’s performance on search engines? Here are five simple ways you can boost your site’s SEO and increase the visibility of your website online:
1. Invest your concentration on appropriate keywords
You are probably offering the best value for your audience, but if none of them can access it, it is such a waste of good effort. Get into the mind of a searcher and create a list of keywords you think they might use to direct them to your content.
Figure out exactly what your customers are looking for, for when they find you, and also how to capture them when they can’t find you. Al this is based on the crafting of your keywords to match their needs.
Which content on your site is getting the most visitors? Make a connection to the main keywords you use in those particular content, which will allow you to understand what they enjoy feeding on.
Conduct thorough keyword research to better understand how it works for content ranking. Purpose to go beyond your typical keyword search methods, by actually looking at your metrics. Do some market research in your specific industry, and get creative about your keyword generation.
Branch out to more long tail and local keywords that are relevant to your brand, yet significant enough for searchers to use. Remember that the most popular searched keywords are like so because searchers are interested in those topics.
2. Create amazing content
The topic areas you choose to write on must not just be ideal for your brand, but more so for your audience. You are creating all your content for the readers, not yourself. Make your content comprehensive and in-depth in scope so that it strikes the audience as well researched, thoughtful, timely and emotionally engaging.
Give your audience a compelling value that will continuously draw them to your site. Write likable content that is highly relevant to the keywords you identified, and can provoke feedback and shares from your audience.
Note that quality content will also help you receive acceptance from readers, so much that they draw links from your site to reference your content on their sites or social media pages. This is an excellent way to increase backlinks of your content on different sites and will aid you in building your credibility with readers as well as with search engines that will eventually rank your top for searches.
3. Make your content easy to share
SEO is all about getting as many people as possible to notice your presence online. Social media being the strong marketing it is is a good spot for boosting your site’s SEO. Technology has made it convenient to share content with people and even track the share counts across different platforms.
Take advantage of this to ensure you make your content easy to share across all platforms, regarding loading speed, Meta descriptions, snippets, tags, links, etc.
Be equally as keen on maximizing your use of images on content because they are highly versatile and mobile for share. They are great conversational starters. Add details to pictures like captions, short descriptions, and ALT texts to strengthen the quality of your content.
Remember to make your content mobile friendly, because mobile devices track the highest number of shares. Connect your social platforms to your site and focus on highly visible share buttons
4. Be deliberate and detailed
A lot of information circulates through the internet in a single day. This means that there is always content for people to consume, which increases their options and narrows down their preferences.
Be very particular about what your objectives are for the type of content you share. The top priority should be to reinforce your brand by consistently and deliberately including it in your content and activities online.
Keep your site simple and attractive with just enough relevant information that explicitly details what your brand is about. Have firmness in the industry you are operating on, and allow searchers and search engines to identify your brand in a specific field, say fashion, or business.
5. Review your website
Sometimes your site may not rank well on social media despite too much SEO efforts. Before you throw a towel on SEO, review your site and identify loopholes that can be fixed.
Note down how fast the pages on your site load, to optimize the speed for convenience to the readers. Since your audience remains your top priority, work on improving readability of text-based content as well as visibility of graphics.
Emphasize addressing feedback from your audience, primarily as of matters complaints, because this reflects what most people using your site have faced.
Identify broken links, security breaches, error messages and bugs that might affect user experience and also burry your website pages in search results.
Mainly, SEO is a critical part of businesses and individuals alike. If people can’t find you through searches on search engines, or on social media, it is more liken to your nonexistence. Make sure you are following all of these basic SEO practices, to ascertain that all the technical details of your site are as close to how they should be as possible, for both search engines to rank you higher and searchers to swiftly find you.