Firefox “New Tab” homepage ads cant be blocked by AdBlock software

Mozilla has announced that its browser Firefox will start to display ads in form of “tiles” on the New Tab homepage.

Directory Tiles as Mozilla calls them, show ads of relevant pages you might like, information it has gathered from cookies and browser history. From the currently 9 tiles available it is yet unclear how many will display ads but the company has confirmed that they will feature a label informing the user that it is Promoted Content. Darren Harman, vice president of content services at Mozilla wrote in a blog post:

We are excited about Directory Tiles because it has inherent value to our users, it aligns with our vision of a better Internet through trust and transparency, and it helps Mozilla become more diversified and sustainable as a project

As of now the ads will only be shown on the desktop version of Firefox but it is expected to soon come to the mobile version of Android and their own OS Firefox.

firefox ads

As far as quality of ads Mozilla ensures us that the partners that will be allowed to place ads in one of the tiles will be hand picked and won’t come in banner form ads, instead they will just show like another web page but with the “promoted content” label.

AdBlocking software usually looks for the Javascript line of code and removes them from the website allowing you to enjoy website ad free. The problem with these type of ads is that it will be almost impossible to detect the promoted content as no special code is used to identify the ad or distinguish it from legit content. But don’t worry, there is an alternative solution that does require changing your “New Tab” homepage completely. Many extensions (like customize new tab) that will allow you to replace the tiles with an image or different content. Are the homepage ads a reason for you to stop using Firefox? Share your thoughts!

About the Author

Hello, my name is Niels Bosch
and i am the founder of AmongTech. Currently living in the South of Spain. My main interests are web development, playing video games once in a while, Apple, Marketing and SEO. I am currently studying Business administration, Networking & Security and Database management and will be doing so for the next year.


  1. I loved Firefox and have been using it for years. Before that, Netscape/Mozilla. But now, I’m having to switch to Safari to escape the horrible pane of past visited sites a new Firefox tab throws up. Firefox on my work PC does this (which I hate) but my Mac as home has not until this new version.

    I miss Firefox already. Safari is slow and clumsy in comparison. I now get ads in Youtube even with Adblock Plus, where Firefox never let them through. I would be willing to pay for a traditional version of Firefox that worked liked previous versions. I’d switch back to Firefox in a heartbeat if I could figure out a way of suppressing the new tab full of crap.

  2. You see, the button on the top right of the page, called “Hide new tab page” magically changes it to a blank page. No ads, no images, no suggestions, just blank. You don’t even need an extension for it.
    You’re welcome.

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