The once fourth largest smartphone maker and first smartphone manufacturer to use Android hasn’t had a good 2013 as its new smartphones failed to boost the companies sales.
In a report by Bloomberg Chairwoman Cher Wang said it is currently working on reducing production cost and marketing expenses since they think it is one of the main reasons the company is currently failing to make profit
It’s really not only the budget increase, it’s the way you spend the money.
Wang says that they have also been looking into expanding into new markets mentioning both smartwatches (similar to other big smartphone manufacturers like Samsung and Apple) but also “wearables” (which are more like the Google Glass)
Many years ago we started looking at smartwatches and wearables, but we believe that we really have to solve the battery problems and the LCD light problems, these are customer-centric problems.
It is interesting that Wang mentions this as it was previously rumored that HTC would be manufacturing a wearable device for eCommerce giant Amazon which is also looking to expand into new markets. The device is expected to be revealed before Christmas 2014, as of now we don’t have specific date but you might want to wait after the announcement before you make your Christmas wish-list this year.