It feels as though almost every website on the internet has a blog. That’s probably because most of them do. Many experts consider blogging to be one of the most beneficial ways to spend their time online, capable of bringing in a ton of valuable traffic. However, it seems that only a few of the people who actually turn to blogging as a marketing solution know how to do it right. So how can you make sure that the blog you start is a successful one?
Be more Passionate
A good tip is to make sure that whatever you’re blogging about – you have passion for. If you’re not passionate about the topic that you’re covering, then you’re going to struggle to create a voice that’s going to appeal to the masses. In other words, you can’t just become a blogger as part of a business strategy, you need to make sure that you have something to say.
For example, imagine you want to say something about the web hosting industry after you discover that web hosting is a valuable place where few businesses have a chance to reach the right customers – a blog about web hosting would be great, right? Well, not necessarily. If you want to make sure that people want to visit your blog, then you need to make sure that you’re developing content they are actually interested in reading. To get to that point, you need to either know or learn about the web hosting industry. If you start learning more about your industry and find that you’re bored out of your mind, then you might need to think about jumping into blogging from a different angle, or looking for someone to write your blog for you who is capable of a more passionate approach.
Voice and passion is everything in the world of online presence.
Know your Audience
Besides being passionate, you also need to make sure that you know and understand the audience that you’re writing for. Take a look at HostPresto’s Blog for example. All of the content is specifically geared towards its customers. If you can’t understand your audience, then you’re going to struggle to make sure that you’re writing in a tone that works for them. Check that you’re using the right spellings for your audience, and remember to stay away from industry-based jargon if your readers are new to the scene.
A good way to get started is to create an image of your perfect customer or reader either on a piece of paper or in your mind. This is a “persona” and it will help you to craft your marketing strategies to a specific type of person.
Place yourself in a Good Position
Making sure that you’re writing about the right thing is only half the battle. You also need to make sure that people are drawn to your website and blog in as many ways as possible. Try to purchase a domain name that is simple and easy to remember, but also reflective of your company or brand. Remember that registering your domain name is often very simple, so you shouldn’t be too concerned about spending too much money or wasting too much time.
Start Writing and Don’t Give Up
Finally, if you need your blog to be successful, then you’re going to have to write, and keep writing. Stay disciplined and do your best to improve your strategies and techniques along the way. Remember that you’re going to be competing against a wide range of different people, and sometimes it will feel like you’re posting just to have your information read by no-one, but you need to keep posting.
Some blogs write and publish pieces once a week, whereas others post something twice a day. It will depend on what works for you, and your audience when it comes to deciding exactly what you want to do, but A/B testing should be able to help you to determine whether your audience appreciate the frequency of your posting, or prefer more, or less content.
Remember to be as unique as possible with your content, address old topics from a new perspective if you’re looking for inspiration, and always provide valuable and relevant information that is going to keep your target market coming back for more.