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Is Mail Merge Still Relevant?

It seems like almost every day, there is some new and trendy marketing technique that’s going to change the world as we know it. Surely some of these techniques will become famous in the long term, and will be some of the new staples of internet marketing. However, the truth is that most of them are bound to fail, and disappear into total oblivion; we won’t even remember them six months from now!

Mail merge in 2020 is still going strong, perhaps stronger than ever. People still have and use email regularly, and communications be email are often still seen as more serious than communications received by other means, such as texts, phone calls, or messages on social media.

Just like people have written off terrestrial radio but it still continues to be a thing in 2020, mail merge, be it the standard Gmail mail merge or other variations of it, is likely to be around for a long time to come.

Are cold emails still valid?

Is Mail Merge Still Relevant? - 1

In a nutshell, the answer is still yes. We actually just dedicated an article to this very subject quite recently.

People often think that cold emails are completely out because of the GDRP and similar privacy regulation. The truth is, there is still room for cold emails in 2020, and they still work tremendously.

Things have to be set up correctly, however. Gone are the days of “set it and forget it” with a gmail mail merge. There are a lot of things to keep in mind to do a mail merge properly these days. If you are not one hundred percent confident to do it by yourself, there is certainly no shame in calling an expert to help.

If you do decide to do this on your own, keep in mind that you need to know what’s going on with your email server and have a lot of patience. Don’t be afraid to do very extensive and careful testing to know the limits of your server and act accordingly, long before you actually send out that first mail merge.

Gmail mail merge: still the best solution for most

Most of the best tools for mail merge still have a lot to do with Gmail. Gmail is just set up in the best way for these types of tools. This is because Google has been around for such a long time, and it’s worldwide and not proprietary.

This in turn has encouraged gmail mail merge software providers to focus on gmail and Google products, almost always exclusively.

Many of them now even have extra features like CRM included, or work in tandem with other plugins and extensions that work with Gmail and/or Chrome to vastly extend functionality.

It’s a good idea to be on top of your research and constantly be looking for new options for Gmail mail merge. Also, be aware of new updates to old programs that may be enough to make you switch to an exciting new option.