Having a blog on your website is extremely important if you want to engage with your customers and followers, and if you want to position yourself as an expert in your field. But if you’re not adding content to it regularly, or the content you are adding is poorly written, then your blog is not going to help you at all. Here are some ways to create an interesting, well-written blog post that will get shared across social media and beyond.
The Opening Paragraph
If you can get your opening paragraph perfect, you’ll have hooked the reader from the start, and they are sure to want to continue reading. Therefore, getting the opening to your blog right is essential. You will need to spend more time on this section than on all the rest of your article, and it may take a number of re-writes to get it how you want it. Don’t give up if you’re finding it difficult. Instead, you can step away for a little while and do something else, then come back to it with a clearer mind and try again. If possible, get the opinion of someone you respect as this will help point you in the right direction.
Who Is Your Audience?
Knowing who your audience is when you are writing a blog is also important. When you know this, you can tailor your tone and content to your readers. Before you start writing, therefore, you will need to decide who you are selling to, as well as what you are selling. It could be that you choose decision makers in a company in which case you need a blog post that targets their needs and requirements. Perhaps you want to speak to end users, in which case your tone will need to be different and possibly less technical.
Write From Experience
No matter what you’re writing about, whether it’s a review of a Milwaukee Escape Room, a story about a recent business deal, or something about your industry and the changes happening within it, make sure you are writing authentically. The blog needs to be true, of course, and it needs to give the reader some kind of information. They need to go away believing every word you said and understanding who you are as a person and what your company stands for.
Optimize For SEO
It would be a shame if you wrote an informative, engaging blog post but no one saw it because your site doesn’t rank highly on Google. Therefore, making your site and the blog post specifically more SEO friendly is essential. SEO (search engine optimization) means using keywords and phrases, optimized titles, and anchor texts in the right places within your blog, as well as images and links so that your site is found higher in the search engine results. The higher you are, the more chance there is someone will click on your site.
Call To Action
Finally, no matter what you have been writing about, the final paragraph should be a call to action for your site. You want people to get in touch to discuss what you have written and to use your services. So don’t forget to add this at the end as a final reminder that will stick with your reader and cause them to act.