After 30 days of every day a new logo, Yahoo has finally revealed the its official new logo. Yahoo has been using the same logo for over 18 years and thought it was time to update it “We wanted a logo that stayed true to our roots (whimsical, purple, with an exclamation point) yet embraced the evolution of our products.” by allowing designers to submit their version of the Yahoo logo, and changing the logo on Yahoo for 30 days to the 30 best of the submitted logos.
Marissa Mayer wrote on its Tumblr blog that the designers decided the new logo should follow the following guidelines
- No straight lines.
- Letters with thicker and thinner strokes, reflecting the subjective nature of Yahoo’s editorial.
- And a mathematical consistency, for coherency.
- And of course ”a pantone that needs no number and no introduction ;)”