How Regulations Are Improving The Electronic Cigarette Market

The very earliest electronic cigarette technology can be traced way back to 1963, when American born Herbert A. Gilbert filed a patent for a very basic and now archaic smokeless, non-tobacco cigarette. Then came the very first e-cigarette in the mid-2000’s. However, it wasn’t until around six years ago that the electronic cigarette was truly born.

As with all new products, there were no specific regulations restricting the devices or associated products in any way.

Campaigning against ecig regulation

A few years back the Tobacco Products Directive (TPD) was announced – something that would change the industry forever. At the time, many saw it as a blow against an innovation that had saved countless lives. As such, many vapers campaigned against the new ecig regulations, wearing stickers bearing the emblem, “Ecigs Save Lives” and letting off thousands of balloons outside the EU parliament with the same message printed on.

In hindsight balance was needed

In May of this year the TPD came into full force in the UK and while some may disagree with parts of the legislation, there are benefits that come with compliance regulations.

The new regulations have resulted in the following:

  • Limited potency of vaping liquids – The maximum strength dropped from 24mg to 20mg.
  • Reduced refill packet sizes – A maximum size of 10ml bottles was enforced.
  • Reduced refill container sizes – The maximum tank and cartridge size was reduced to 2ml.
  • Child proofing measures – All electronic cigarettes and related products must have “child proof” packaging.

To see whether vapers were concerned about the changes, Ecig Wizard conducted a survey and found the following:

  • Most vapers did not find the reduced tank size to be an issue
  • The 20mg nicotine restriction was of no concern
  • The 10ml bottle restriction was an inconvenience, but nothing more

The benefits of TPD

The regulations have not overly affected electronic cigarette users, and in hindsight, it’s easy to see the regulations were brought in to bring uniformity, organisation and general industry standards that had not yet been implemented. This can only be a good thing.

For years the industry had struggled to create and maintain industry standards, something we, at Ecigwizard are keen to be at the forefront of. We pride ourselves in being ahead of the competition, which is why the introduction of the new regulations actually reinforced the value of the work we were already doing and the quality of the products we create.

The maximum nicotine strength of may have dropped from 24mg to 20mg, and back in the day smoker converts would be looking for a high nicotine strength to give them their coveted nicotine rush. However, ecig tanks and coil technology has advanced so far that most vapers are more than happy vaping a 3mg strength e-liquid that delivers in taste, not throat kick. The extremely popular Zap! Juice from Ecigwizard is a great example.

Reducing the e-liquid refill packet and container sizes simply allows users to track and even reduce the amount they vape. It forces them to change their eliquid more frequently, and to clean their equipment more often too. Furthermore, the child proofing measures, including ensuring all devices are top-fill and all products are sealed sufficiently protects the public. Our brand relies on its community. People are the most important and should feel safe in the knowledge that electronic cigarettes and their subsequent items are being regulated, checked and under compliance restrictions. It builds trust and cements the products as a reputable industry that’s here to stay.

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This article was written by Oliver Warburton, Director of

This article was written by Oliver Warburton, director of

In an article by Colin Mendelsohn: “Banning e-cigarettes is counterproductive to good public health outcomes.”

-May not be the case, but it does need regulating in some way. At Ecigwizard, we are ahead of

Stops those not already following best practice.