Price is most important Criteria when purchasing a Smartphone survey shows

Men and Women don’t always want the same thing, but new data from Nielsen show that when it comes to purchasing a brand new smartphone the criteria both men and women look at are quiet similar to each other.  A survey done to both men and women in more then 58 different countries show that Price is the most important criteria when purchasing a smartphone.

CriteriaMenWomen
Price67%72%
Phone features49%48%
Battery life48%44%
Operating system (Android, IOS, RIM)48%41%
Internet connectivity42%39%
Processor speed41%31%
Screen size38%34%
Handset Style/Design34%35%
Camera capability30%32%
Wireless carrier (AT&T, Verizon, Vodafone, Orange, etc.)27%26%
Service contract terms25%27%
Source: Nielsen Global Survey, Q1 2013

After the price the most important thing for men is the technical factors of the device like the processor power, operation system, internet connectivity and battery life. Women on the other hand, don’t think processor power is an important criteria instead, Features and batter life seem to be at the top of the list.

With all of the new smartphones coming out with improved cameras and new designs it is surprising to see those 2 criteria being the least important with women 32% and men just 30% think the camera is important and 34% of the women think design is important vs 35% of the men. Here is an image from Mashable showing a visual graphic of the data from Nielsen:

Smartphone purchase criteria men vs women

Niels Bosch
About the Author

Hello, my name is Niels Bosch
and i am the founder of AmongTech. Currently living in the South of Spain. My main interests are web development, playing video games once in a while, Apple, Marketing and SEO. I am currently studying Business administration, Networking & Security and Database management and will be doing so for the next year.

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