The famous “hashtag” or # is used on many of the big social networks such at Twitter, Pinterest, Instagram, Google plus…
Yesterday, Facebook revealed on their official Blog that from now on Facebook will allow its users to use the “#” Hashtag in facebook status updates. Justin Osofsky explains why Facebook has decided to introduce this new feature
“Between 88 and 100 million Americans log in to Facebook every night during prime time TV hours, which represents a significant opportunity for broadcasters, advertisers and our other partners,”
This was said after the season finale of Game of Thrones which created over 1.3 million facebook status updates. In order to “monitor” these trends better, Facebook took the easy way and decided to copy Twitter’s style of using the Hashtag. The hashtags are Clickable which means you can see what people are saying related to that topic.
The first tweet with a hashtag was send on August 23rd, 2007 by Chris Messina and a short time after, Twitter adopted it as a feature in Twitter due to the fast growth of popularity.
These are the new features that the Hastag will allow you to:
• Search for a specific hashtag from your search bar. For example, #NBAFinals.
• Click on hashtags that originate on other services, such as Instagram.
• Compose posts directly from the hashtag feed and search results.
Source: Facebook Newsroom