67% of Gen Y and 57% of Gen X now prefer to shop online.
Well, this means there is a sizeable number of the population you need to cater to. As technology transforms with each passing day, the eCommerce business is becoming a cookie cutter of the digital space. Anyone who wants to try his/her luck in the eCommerce industry can do so by putting up a product page, organize drop shipping, and integrating a shopping cart.
So, in such a heavily crowded space, how do you entice people to buy from you? How do you get your products noticed?
Most novice eCommerce sellers try only a handful of promotional tactics, which more or less are used by everyone. For some, it’s social media marketing; for others, it’s paid campaigns like Google Ads, Bing Ads, and so on. However, to carve a niche for yourself, you need to stand out of the box. Moreover, for that, you need to incorporate promotional tactics which are not conventional, or out of the ordinary, you can say.
Here are 4 super awesome promotional ideas to give a significant boost to your online sales.
- Contests and giveaways
Everybody loves giveaways. And, contests are just right to do that. Not only giveaways, but contests also serve a great medium to increase audience engagement on your eCommerce store. A perfectly designed contest interacts with your audience, enticing them to stay a little longer with you. This makes them a perfect marketing opportunity to cash on.
- Flash sales
A flash sale is a short, time-bound sales which provide a product at loot prices. The products are usually those who haven’t been offered to your audience in recent times.
Such time bound sales shoot the audience engagement ten folds as shoppers don’t want to miss this golden opportunity.
Flash sales serve as a great marketing tactic to clear out of the season product stocks or underperforming product catalogs that are taking more space in your inventory.
- Free samples
If you’re new to the eCommerce world, chances of you being trusted are slim. Trust comes with time and by building long-lasting professional relationships. You can overcome this by providing free samples or products at a meager price. This way, people will get encouraged to try your product and won’t hesitate to order the next time at the actual cost if they like the quality.
If you’re planning to launch a new product or have launched it recently, you can run a campaign to inform your customers regarding the same. This will not only make your customers aware of your new product but also tempt them to explore it further.
- Cross-selling and upselling
Cross-selling and upselling is a great way to increase the average order value on an eCommerce store. The most used cross-selling method is the complimentary cross-sell, which positions a product along with the outcome a customer has in their shopping cart to improve the product selling. For example, if you’re buying shampoo, a conditioner, will get introduced.
An alternative to the conventional method of cross-selling includes offering an exclusive product that is only available when you buy a specific product. So, people who want the exclusive product would readily take the bait and purchase.
Whichever promotional methods you employ, ensure to deliver quality products. Your business’s future will largely depend on your product’s quality. eCommerce is a booming yet competitive space. With the coming of social media stores such as Facebook marketplaces, the competition is getting fiercer day by day.
If you want to stand out of the crowd, you need to have a promotional toolkit handy that can be used as per your needs and requirements.
The promotional tactics I’ve shared can help you to take baby steps towards the world of online selling.
This is Sharon Winget, Staff Writer with GoodFirms, a review and rating platform of top IT companies & software. A tech geek at heart, I firmly believe technology can transform societies. I enjoy blogging about web design, email marketing, and content marketing.