Live videos have become a staple on most social media platforms, and their popularity has grown by leaps and bounds in the last few years. Not only does creating live videos provide the opportunity for individuals and brands to come up with unique types of content, but the fact of the matter is that live videos have been proven to be more effective both in terms of reach and engagement.
If you’re thinking about creating live videos for social media, a good place to start is with some of the popular types of live videos that have been proven to attract lots of viewers:
- Q&A sessions
As far as live videos go, few types are as effective as Q&A sessions. It will allow viewers the opportunity to obtain answers to questions that they want, and at the same time will let you directly engage with your target market.
Comparatively speaking Q&A sessions are easy to produce. All you really need to do is set up the recording itself, and have at least one other team member to moderate the comments and vet the questions that are being asked.
If you want to go a step further, you could have the audience use Skype or other video calling alternatives to ask their questions – but that will be a bit more complex to manage and add to the live video.
- Behind the scenes brand videos
To be honest there are lots of different types of ‘behind the scenes’ brand videos, ranging from office tours, impromptu employee interviews, and other slices of brand culture. The main aim of these videos is to provide viewers with an unfiltered and authentic idea of the brand, the people behind it, and their values and vision.
Creating brand videos as livestreams adds to their authenticity, and makes them more appealing to viewers. Overall they are easy to produce, but will require a bit of planning so that they are fluid.
Of course many live videos are streams of events – ranging from sports, to concerts, shows, and so on. However it should be noted that ‘events’ don’t necessarily need to be professionally-organized and structured, and even informal events can make for interesting livestreams.
Nature events are especially popular among viewers, for example, and many zoos and wildlife organizations stream events ranging from migration patterns, animals hatching, and so on. On the business front some offices stream internal events, such as office team building sessions, workout programs, and so on.
It should be noted that as popular as live videos can be, there is no reason why you can’t capitalize on the content that you create as conventional videos as well. All you need is a way to record streaming video on Mac or PC, such as Movavi Screen Recorder. With a bit of editing you could turn your live video into a compelling piece of content, or even break it up into several pieces of content in some cases.