Remember that while business is becoming more global, your community is always segmented into a small pocket of the world. You will always need help to reach your audience in an increasingly disparate and expanding business world. Thankfully, different people have found their calling in creating conferences and events around organizing specific topics of life. These topics can range from finance to cryptocurrency and technology in general. I’ve attended a few of these events, and I’ve seen a great deal of value by going to these events. I love a great exhibition stand design and meeting new people at the event.
I’ll talk about my experience at a recent event that I went to in regard to the restaurant industry and how it is a great example of how global business is simplified with events and conferences.
I’m not going to say which event it was, you’ll have to guess. I was going on behalf of this company that I worked with at the time.
The main reason why I went was to promote a product that we were trying to sell to the market. This was one of my first large scale events and so I was excited and nervous, I even got a bit sick before the first day of the event. I almost thought that I wasn’t going to go! But I was able to tough it out, reach my flight on time (a surprise for me and everyone involved), and make it out to the event.
The first thing I realized when preparing for the event is that you should always understand the lay of the land and know who will show up. Conference organizers always bring in a wide variety of people so that they can bring the most value possible for all event attendees.
The second thing I realized was that if you are planning on exhibiting and not just browsing, you’ll have to plan and execute your showcase months in advance. You don’t want to spend a lot of time and money printing out business cards, flyers, posters, stands, and other materials in rush mode. The earlier you get your presentation materials taken care of, the less stress you will have. I almost didn’t get all the materials that I needed to succeed at the event. But by some miracle, I was able to pull everything off without a hitch.
The third thing I realized is that you will always need a group of people to go with you. At the very least, you will need one person. Why? If you are presenting at this conference, you will get tired. You are bound to find to have lower energy levels after standing around for a few hours. That’s why you’ll need to make sure that you go with someone who can switch out with you while you take a break elsewhere. I saw this occur at several booths where people had several people coming and going.
Overall, my experience was a blast. I met some great people and it helped with my particular product at that time.