Email marketing is one of the most widely used tools in web advertising because of its high effectiveness, its low cost and the great reach it has on the target audience to which it is aimed. It is so popular that there is a wide range of specialized portals and software that facilitate its use and provide extraordinary advantages. This article presents some of these interesting options.
When talking about digital marketing, we can never stop mentioning the email marketing technique, which was, practically, the precursor advertising resource of the new digital era, as it was invented near the development of the internet, nearly 30 years back in the 90s.
Mass emailing, or email marketing, as it is better known, is a powerful and effective tool that has been in use since its inception, despite the modern techniques and strategies that always come with technological advances.
It is easy to use, has a high return on investment, and can reach many people at once with minimal effort and almost no cost. For these and many other reasons, it is the most popular tool in digital marketing, used in many different types of campaigns.
About Mailrelay and Mailchimp
When it comes to internet marketing, two of the most popular and used platforms and software on the internet are Mailrelay and Mailchimp. Users will find it useful to make a good comparison and place mailrelay vs mailchimp to analyse the corresponding features and advantages of each program.
Both software packages have a wide variety of features that facilitate the elaboration and the sending process of emails, which make email marketing significantly easier to use and achieve better results.
Although both programmes have the same purpose, similar features and functions aimed at improving the experience and reach of email marketing campaigns, they have their marked differences, which are worth knowing and analysing for when you need to use them.
Mailrelay is a tool designed to offer email marketing services, which is very economical and has a wide range of easy to use features. It even has a free option for those who are starting to test the strategies of sending mass emails in order to attract more customers.
It is a platform with several years of successful experience, which has no ads or any kind of invasive advertising, even in its free version, and offers good professional technical support that serves its users 24 hours a day, 7 days a week.
In addition, it has an efficient HTML editor, with which you can create customized emails, and a wide variety of free templates for those who do not have basic programming and web layout skills.
Mailrelay’s work philosophy rests on three fundamental pillars: practical features, affordable pricing policy and ease of automation in sending emails. These beliefs have made this tool one of the most used by developers of digital marketing campaigns.
With this resource you can automate and personalise mailings, segment recipients by category, monitor the reception of mailings and even carry out A/B testing.
It is an excellent way to develop effective advertising promotion plans. On the other hand, it guarantees a technical approach and treatment that is framed within the legal regulations in force to avoid any type of problem with data protection laws or the famous anti-spam filters.
Features include account and audience settings, personalization of subscription forms, creation of email marketing campaigns and detailed analysis of reports.
Meanwhile, Mailchimp is a digital marketing platform that allows you to share emails, advertisements and other messages with your audience. It has several options for creating, configuring and personalising content that help to create effective campaigns.
With this programme, you can create and share subscription forms to generate audiences and connect online shops to tailor products with customer data, in order to tailor campaigns to the right audience.
It has explanatory tutorials to help you find the resources you may need and teach you how to use their programme in order to adapt it to your needs.
The most salient comparisons between the two software packages
In order to make a closer comparison between the two programmes, the most salient features should be thoroughly reviewed:
Mailchimp allows you to upload 2,000 contacts and send 10,000 emails per month using the free account, while with Mailrelay you can send up to 80,000 messages per month and have 20,000 contacts, also in its free subscription.
With Mailchimp, you cannot set up your own domain to send emails to users who sign up for a free account. On the other hand, Mailrelay allows you to work with a corporate domain, which gives you more identity and improves the brand image.
Mailrelay does not insert advertising logos, ads or any type of advertising in the emails it sends in email marketing campaigns, even when it is a free account, the only thing it asks its subscribers to do is to follow the company on their social networks. On the other hand, Mailchimp does place its logo and some kind of advertising on all the messages it sends from its customers with free accounts.
Regarding the tracking statistics of email marketing campaigns, Mailrelay, even in its free accounts, offers detailed reports on email open rates and other elements that help to obtain reliable metrics to better analyse the reach of the campaigns. Mailchimp does not provide statistics on the percentage of clicks given by the recipients to the emails received, neither for the free accounts nor for the cheaper plans.
Mailchimp’s technical support is limited for subscribers with free accounts, only by email, and to access better assistance you must pay the Premium subscription; while Mailrelay offers, in addition to email responses, real-time chat with real people, no chatbot, telephone contact and direct support tickets.
These comparisons will help you determine which programme best suits your needs so that you can make the best decision and acquire a useful, practical and efficient tool.