Branding is the ideal way for you to tell the story about your small business. Your business’s personality should shine through. It is the biggest way to connect with your customers and create loyalty.
However, when you don’t have a lot of money, branding tends to get put on the back burner to save on costs. Since the returns aren’t so tangible, it seems like there is nothing coming back for the money spent. The reality is that when your branding is done right it pays for itself rather quickly.
In this article, we will go over several ways that you can brand your business and take it to the next level without spending a ton of money.
Develop your identity
Since your brand is meant to tell the story about your company and let the personality be evident, it is important to create the identity. What is the actual personality like? Will your customers respond more to a whimsical type of presence, or does your product command more seriousness?
These are the factors to identify early on since it is going to influence everything from the content you create for ads and social media to the colors that you use. Then, once these things are known, everything needs to be consistent across the board from logo design to the types of images used on your social media posts
The reason being is that brands need to be instantly recognizable and that can only happen when you have a consistent image that stems from the company’s identity being well defined.
Once these things are identified, your voice will come through clearly throughout all of the content.
Start a blog
A blog has two different, but important, purposes. The first is to bring in organic traffic to your website that can then be converted into customers.
The other purpose is to have the kind of content that actually better tells the visitor what the company is all about. This is long form content that can be more in depth than a social media post and sums up the personality of the company and what it places importance on.
In many cases, it is the first interaction somebody has with a brand and creates an immediate impression. Luckily, the cost of starting a blog is minimal.
Have an active social media presence
Although a blog is great at giving potential customers more information to help them make decisions, social media is a way to keep the conversation going. It is the ideal way for you to communicate with customers, so they can get a better idea of what you are about.
It also promotes loyalty since customers are able to feel like part of the team and that their voice is heard. Concerns can be addressed for all to see so it shows that your business does care about its customers. The best part is that it can be done for free if you handle the accounts yourself.