Skip to content Skip to footer

Analytics that Improve eCommerce Stores

E-commerce is changing the way we think about online shopping. Because so many new tools are available, almost anyone can start and manage their business online. Even if you do not have extensive website development or ecommerce experience, you can be up and running in less than a day once you know what tools to use.

What is WooCommerce?

WooCommerce is an ecommerce plugin and platform that adds several new functions to your existing WordPress website. The free plugin can be quickly installed and integrated into your theme, giving you instant access to payment gateways, automatic taxes, customizable checkout features, SEO tools, customer management tools, and other controls. All of these features are explained in the startup wizard, helping remove a lot of the guesswork. This makes the plugin ideal for busy professionals and those who are new to e-commerce.

Who Should and Should Not Use WooCommerce?

WooCommerce can be used by almost anyone with a basic understanding of website design and online selling. Like any business venture, you should always do your homework before opening an online store. While you can design a store in a few hours, you should always be careful about how you expand your business.

Another downside to WooCommerce is that it uses several extensions. This can be burdensome down the road, especially when dealing with a large volume of sales or if you have the need for a highly-customized design. You should also keep in mind that while a basic ecommerce website can be quick to make, learning custom features can be time consuming.

This sums up the question of what is WooCommerce, but if you are looking for more information look to industry blogs and resources from experts like Nexcess for how to use it and how to set it up.

Analytics that Improve eCommerce Stores - 1

How Can WooCommerce Analytics Help Your Business?

Analytics help you track your business’ performance and uncover new ways to improve. The WooCommerce Analytics section has several different tools to help you track sales and revenue data. Clear summaries allow you to see information such as average number of items per order or compare revenue from different time periods.

In the Analytics dashboard, you also gain access to key customer data. Studying the behavior of your top customers and how they spend money in your store can help you notice trends and adjust your selling strategies. The leaderboards section also displays top coupons, categories, and products within your store.

WooCommerce also allows you to enable custom analytics settings. Aside from gathering or comparing data within a specific date range, you can also import historical data, exclude specific data, and create alerts. This can make researching and reporting a lot easier

Do I Need to Understand Analytics and SEO to Improve My Business

WooCommerce Analytics and search engine analytics are two very different concepts, and you should learn both if you want to maximize your online store’s profitability. If you feeling overwhelmed by the learning curve, start with learning WooCommerce Analytics. This will help you understand how people behave on your website. Afterwards, use Google Analytics to perfect your search engine visibility and gain more traffic.

WooCommerce has a lot to offer businesses trying to build ecommerce websites. Even if you are just learning what is WooCommerce, you can still use the platform to build an engaging online store relatively quickly.