With the current technological advancements, it is easy for business people to connect with their clients. In the past, business people depends on print media, TV advertisements and radio to market their products. Today, it has become quite easy and cheap to market because social media and SEO are among the most effective methods to use while marketing.
Nowadays, most people are able to access the internet using their smartphones or their PCs. Therefore, if you use the available platforms properly, you can build your customer base to grow your business. Facebook, Twitter, LinkedIn, Instagram and Pinterest are the most popular social media platforms.
Although you can have an account in each of the platforms, it is advisable to consider your options. For instance, you are required to understand your customer base for you to use the right platform to reach your clients. In addition, the products or services you are offering can determine the platform you will use. If your product relies on visual branding, you need to have an Instagram account.
Social media marketing for your business has the following benefits:
• Increased brand awareness
With social media marketing, you will be able to build your reputation and market your brand. As more people like, share or comment on the platforms you have used, more people will come to learn about the products you are selling or the services you are offering.
• Increased inbound traffic
When you syndicate your content to numerous platforms in a professional way, you increase the possibilities of getting new customers. When done right, social media can help you reach a lot of people both locally and internationally because your content is shared globally. However, you need to possess social media marketing skills to have positive results. Alternatively, you can link your website and your social media platforms to make it easy for users to link to your business at any given time.
• Improved search engine rankings
Businesses today are thriving through SEO. Potential customers are searching for specific keywords when looking for products or services they are interested in. With improved search engine rankings, your business will be recommended by search engines because it will be at the top of search results. To achieve this, your content should be unique, fresh and consistent at all times.
• Higher conversion rates
As your business becomes popular, you gain more opportunities to earn more revenue. Increased traffic will result in higher conversion rates because potential customers are buying your products thus increasing your sales.
• Better customer satisfaction
With social media, it is quite easy to reach a lot of people in a short period of time. In case there are any complaints lodged, you will be able to address them within the shortest time possible. In addition, when you have discounts and offers, you will be able to inform your customers through your social media accounts and your website. This not only improves your customer experience but also your sales.
It is true that social media can help you start up or grow your business. But, where do you start? This is quite hard especially if you are a novice. Most people might be willing to use social media to market their products but a limitation on their skills, experience and knowledge might be their main challenge.
This article will help entrepreneurs build an effective social media strategy that can increase the value of their online business. As an entrepreneur, you can either do it yourself or hire Digital Hitmen to handle everything for you. From a professional point of view, hiring professionals have numerous benefits that include saving you time and money, increasing your sales in a short period of time and guaranteeing positive results.
However, if you would like to do it yourself, the following tips will help you do it right:
1. Have a publishing schedule and stick to it
If you want to develop a successful social media strategy, you need to be very consistent in publishing new posts every now and then. In fact, you should have a schedule to help you determine when you are supposed to upload a new post, image or video depending on the social media account you are using. For you to be relevant, you need to constantly relate to your audience by publishing new Facebook posts, Instagram posts or even Tweets. Entrepreneurs are usually busy but you need to have a schedule that you are following strictly regardless of the circumstances. Remember, after posting, you need to follow the comments and reply when required to. This will help you develop a bond with your audience thus promoting your business.
If your audience cannot count on your business to deliver relevant content in a timely manner to keep them engaged, it will become really hard for you to keep them. Luckily, there are numerous social media manager apps which can help you maintain your publishing schedule. Hubspot and Buffer are the two most powerful and established manager apps which can help you. The two apps will help you maintain your social media calendar at no cost after signing up.
However, if you are to use any of the apps, you need to do a little research on how they work, their pros and cons before you embark on using them. Reading reviews and comments from other users is also a good way of knowing whether the app you are about to use is reliable.
2. Maintain a consistent voice
As you maintain a publishing schedule, remember that voice consistency is a must otherwise you risk confusing and alienating your audience. The brand persona on social media and e-mails should be kept consistent because that’s what markets your products. It is important to understand that your brand’s health is determined by your uniformity in voice and messaging throughout the channels you are using. If you are a solopreneur or you work with a small team, it is easy to maintain a consistent voice.
However, as your business grows and you need to outsource your social media and content marketing, you need to be keen to maintain a consistent voice. Therefore, you will have to work with a professional team both in social media and content marketing teams. As a business owner, you need to work hand in hand with your team to ensure that they are sticking to the brand persona when marketing and talking to your clients. Additionally, you should be on the onboarding team to help emphasis on the importance of consistency to your recruits. The brand persona you will create will determine the blog posts, Facebook posts, e-mail marketing and the Tweets posted.
3. Show your personality
If you are looking forward to having a good relationship with your customers and audience, you need to let them know who you are. You don’t have to fake or hide your personality because people feel free and like you when they can associate with you. However, even if you are consistent with your personality, you should not be boring because you can end up losing potential customers. Therefore, how can you show your personality and remain relevant and interesting?
You can start by giving your audience a peek behind the scenes of your business. You can start by introducing your team members to show your followers who and what makes your business stand out from the rest. Secondly, you can have a corporate Twitter account that’s informational in nature. The corporate account should have the founder’s and the team members’ personal accounts to help your followers learn more about you and your team. Elon Musk and Tesla use this strategy and it is quite effective if you know how to do it.
Remember, while still being promotional you can offer your opinions as well because most people and potential clients like getting opinions from others.
4. Content is vital
You should not only be consistent with publishing but also focus on the quality. When it comes to social media marketing, the content you share should be of high quality whether they are posts, tweets, emails or even images/videos. This is important because it helps your followers feel that they have an authentic connection to your brand. By all means, avoid copying or reposting other people’s posts because it will have a bad influence on your followers. Instead, you should be creative to post fresh, high quality and engaging content in a timely manner.
Most entrepreneurs who cannot be able to manage their social media marketing hire professionals. This is not only cost-effective but also a good option if you have limited time to market the products yourself. However, even if you’ve hired a professional company to take care of your marketing needs, you should oversee the entire process, give your opinions and ensure that everything is proceeding as planned.
5. Be selective
As your business grows, you should be very selective about the social media marketing techniques you are going to use. Creating unique content in a timely manner consumes a lot of time and resources. Therefore, don’t feel like you need to have an account on each platform to become successful. The more social media accounts you’ve, the more the responsibilities to run and maintain them.
On the other hand, if you have a social media presence on almost every platform, you will have a wide customer base because you will reach a lot of people. For you to determine the platforms you should focus on, determine who your target customers are, the platforms they use and how you can reach them easily.
You should already have Facebook and Twitter accounts for your business. But, you should consider carefully any additional channels that you might need to add. The type of business you are running can also determine the type of platforms you should have. For instance, if you are a fashion brand, you cannot be able to have effective marketing without an Instagram and Pinterest. Therefore, the two should be your primary social media platforms as you decide what else you will add to further market your brand. If you don’t really need a certain platform, consider focusing your efforts on the platforms that you already have because they can be an effective tool when used properly.
It is important to remember that you cannot be a guru in everything. This means that you can be an expert in marketing products using Facebook, Twitter and Instagram but you are not very good with LinkedIn, email marketing and Pinterest platforms. If by any chance you need to use any platform you are not familiar with, you can start by hiring an expert as you learn how the platform works and run it yourself in future.
6. Listen a lot
You will be working with a team, you have to be a good listener to benefit from their thoughts, opinions and suggestions. When you listen to other people, you benefit by getting new ideas while still maintaining the ones you had earlier on. In addition, you can listen to suggestions and opinions from other people to determine whether what you had in mind was applicable. Therefore, when working with your team, listen most of the time because you will have an upper hand in getting ideas. Finally, listening to your workers’ ideas and opinions makes them feel valued. The good relationship will translate into high work output enabling your business to flourish as time goes on.
You are also supposed to be a good listener to your followers. In fact, you should interact with your followers each and every time you post anything. You can answer questions, thank them for their support, get suggestions on how you can make your services and products better and get to know your weaknesses so that you can improve. Engaging with a dialogue is important because you interact with potential customers who are looking forward to knowing more about you and the products you are selling.
Remember, you will have criticisms, positive comments and neutrals from people who don’t have anything to say about your products. You are required to be professional when answering questions or replying to any of the followers because if you get emotional or rude, you might end up losing your audience. Most entrepreneurs who are successful are able to handle pressure and negativity because their main objective is to grow their business and profit margins. Being a good listener is as important as posting when it comes to social media marketing.
Whether you are starting your business or growing it, social media marketing is essential. These tips will help you start your marketing journey by evaluating and reconsidering your strategy every now and then. In case you need any help, don’t hesitate to seek professional help instead of making mistakes while trying to market your brand.