Xiaomi has grown a lot in the last few years becoming thirds biggest Smartphone manufacturer in the world and it has now set a new world record in online sales, selling more then $320 million worth of devices during a “Mi Fan Fest” promotion, according to Xiaomi.
CEO Lei Jun organizes these online promotions in an attempt to remove the middlemen and provide cheaper devices to its customers. This resulted in over 2.1 million phones being sold in just 12 hours.
The 2.1 million sold devices are many more then what it sold last year with 1.3 million phones sold. In addition, the company sold over 38,000 Mi TVs, 200,000 Mi Bands and 247,000 Mi Power Strips. For those hoping to get their hands on a discounted device you will have to wait until next year as a promotion like this isn’t done every day.